Başak Esin KÖKTÜRK-GÜZEL, PhD

Assist. Professor @ İzmir Democracy University Electrical and Electronics Engineering

Co-Founder at @ZoiData

Works on Image Processing Application especially on Marketing AI!

Research Interests:

Statistical Learning Theory, Signal Processing, Pattern Recognition, Image Processing, Computer Vision, Sales Prediction, Customer Segmentation, Real-time Bidding

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News!

• On 13 May 2025, I attended the kick-off meeting of the ERA-NET NEURON project titled Brain-Body factoRs mediating altEred Bodily representations in mUltiple pathological conditionS in Lavigny, Switzerland, together with Prof. Dr. Devrim Ünay. As a partner representing Zoi Data, we presented our planned contributions to the project, which aims to investigate the mechanisms linking brain and body representations across multiple pathological conditions.
• Between 6–9 September 2025, I participated in the INSECTAI Annual Meeting in Tirana, Albania, organized under the COST Action CA22129 – INSECTAI. This Action supports insect monitoring and conservation at national and continental scales, aiming to understand and counteract widespread insect declines.
• I recently presented From Pixels to Products: Automated Bioanalytical Imaging Solutions for End-Users at the Workshop on Advancing Medical Imaging, Innovation, and Entrepreneurship Through Collaboration. I highlighted the need to turn machine learning research into user-focused tools that help clinicians and researchers work more efficiently—aligning with our mission at Zoi Data to drive real-world impact in healthcare.